Where to Study Social Media Marketing Online?
If you are involved with social media marketing, whether it’s for personal or business accounts, this page will continuously grow and be updated as a resource tool. We welcome you to bookmark this page and revisit it; the world of social media marketing is constantly changing! (Google+… Myspace… Vine…)
The Facebook company builds technologies that give people the power to connect with friends and family, find communities, and grow businesses.
- Facebook Ads Manager – Get a sneak peek into the Ads Manager — Facebook’s ad campaign command center. Preview the tool and get step-by-step instructions on how to use this innovative tool. Generate Leads. Easily Build Engaging Ads. Build Brand Awareness.
- Facebook Business Manager – Manage everything in one place with Business Manager. Control and share access to your Pages, ad accounts, and more. Business Manager is a one-stop shop where you can manage all of your marketing and advertising activity on Facebook. Built for businesses of all sizes, it allows you to create ads, manage multiple assets like Facebook Pages and Instagram profiles, and easily share access to these assets across your team and with external partners.
- Facebook Creator Studio – Creator Studio lets creators and publishers manage posts, insights, and messages from all of your Facebook Pages in one place.
A simple, fun, and creative way to capture, edit & share photos, and videos & messages with friends & family. Check out what your friends, family & interests have been capturing & sharing around the world.
Instagram is owned by Meta, so the social media marketing software is the same.
- Creator StudioCreator Studio lets creators and publishers manage posts, insights, and messages from your Instagram in one place.
- Facebook Business ManagerManage everything in one place with the Business Manager. Control and share access to your Pages, ad accounts, and more. Business Manager is a one-stop-shop where you can manage all of your marketing and advertising activity on Facebook & Instagram. Built for businesses of all sizes, it allows you to create ads, manage multiple assets like Facebook Pages and Instagram profiles, and easily share access to these assets across your team and with external partners.
Manage your professional identity. Build and engage with your professional network. Access knowledge, insights, and opportunities.
- LinkedIn Campaign Manager – Campaign Manager is LinkedIn’s ad management tool that empowers anyone to create, launch, and evaluate the performance of LinkedIn ad campaigns. Our self-service, online tool guides advertisers to launch campaigns in 23 languages to reach the world’s largest professional network. With a potential audience of nearly 660+ million LinkedIn members in more than 200 countries and territories worldwide, our ad platform is designed to drive success for a wide range of businesses and organizations with varying marketing goals and budgets for ad spend.
- LinkedIn Groups – LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share their insights and experiences, ask for guidance, and build valuable connections. You can find groups to join by searching at the top of your homepage or viewing the groups you’ve already joined. You can also create a new group focused on a specific topic or industry. Once you’re a group member, you can join conversations, find answers, and send message requests to other group members.
- LinkedIn Learning – Keep learning in the moments that matter. Explore over 16,000 free and paid courses to rise to any moment. Paid subscription & free 1-month trial available.
- LinkedIn Salary – Discover your earning potential. Get the full picture. See a detailed breakdown of salaries by job title and location.
- LinkedIn Sales Navigator – Drive more leads and bigger deals with Sales Navigator. Paid subscription & free 1-month trial available.
- LinkedIn Talent Insights – Talent Insights is a talent intelligence platform that empowers you to make smart workforce and hiring decisions.
Welcome to virtual discovery. When it comes to a great idea, you know it when you see it. Discover recipes, home ideas, style inspiration, and other ideas to try. This American image-sharing and social media service is designed to enable the saving and discovery of information on the World Wide Web using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards.
- Pinterest Analytics – Pinterest Analytics helps you understand your overall presence on Pinterest. It shows you what content, both paid and organic, resonates most on Pinterest. Discover recipes, home ideas, style inspiration, and other ideas to try.
- Pinterest Business – Pinterest ad formats for every goal. Showcase your products and content in a simple vertical or square image format.
- Pinterest Developers – The Pinterest Developers Platform is a suite of tools that help you reach Pinners in new ways. Right now, there are 3 ways to use the platform to increase your reach: through the API, add-ons, and Rich Pins. The RESTful API lets you access users’ Pinterest data, like their boards, Pins, followers, and more. The Pinterest API uses OAUTH and allows both read and write permissions when interacting with a user’s content.
- Pinterest Pin Builder – Create a pin. Pins are bookmarks that people use to save ideas they love on Pinterest. People can search for them, save the ones they like, and click on a Pin to learn more. As a business, you can create Pins to exhibit your products and ideas, and you can link them back to your website. If you have an advertiser account you can also promote your Pins. You can also create video Pins to showcase your ideas.
Quora
Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads or only accessible to select groups. We want to connect the people who have the knowledge to the people who need it, bring together people with different perspectives so they can understand each other better, and empower everyone to share their knowledge for the benefit of the rest of the world.
The front page of the internet. Reddit is a network of communities based on people’s interests that was founded in 2005 by two college friends. Reddit is home to thousands of communities, endless conversations, and authentic human connections. Whether you’re into breaking news, sports, TV fan theories, or a never-ending stream of the internet’s cutest animals, there’s a community on Reddit for you. The conversation starts here.
- Howitzer – Mailchimp on steroids, but for Reddit. The first direct marketing tool for Reddit made for Entrepreneurs, Founders, and more! There is a popular opinion that Reddit is a ‘tough place’ for marketing and advertising, and that’s correct. But also, Reddit is a ‘hidden gem’, if you use it the right way. Howitzer is all you need to launch a successful marketing campaign on Reddit. Direct marketing is still the most effective type of marketing! Imagine being able to combine ‘direct marketing’ with Reddit’s huge user base… that’s Howitzer.
- Reddit Advertising – Reach influential communities made up of millions of people engaging with today’s most relevant content. Target your audience to reach passionate and diverse communities organized around thousands of different topics. Tell your story to achieve your campaign objective, whether it’s starting a conversation or selling products. Measure your success to view your campaign metrics in a centralized dashboard, then analyze your results to optimize performance.
*What Reddit KPIs should you be tracking to help improve website traffic and online sales? Reddit has a unique potential to be the dark horse of social media marketing in 2021. The amount of traffic Reddit receives is comparable to Twitter and LinkedIn, yet it’s still one of the Internet’s best-kept marketing secrets… Reddit KPIs Helping You to Succeed
SnapChat
Snapchat lets you easily talk with friends, view Live Stories from around the world, and explore news in Discover. Life’s more fun when you live in the moment!
- SnapChat Business – Snapchat Ads for every business. People use Snapchat to communicate with friends, build relationships, play, and learn. Inspire action with full-screen, digital ads that boost awareness, drive conversions, and generate real results for businesses of all sizes. Connect with your audience. Snapchat is a camera and messaging app that connects people to their friends and the world. With Snapchat, advertisers are able to reach a global audience and become a part of their everyday conversations.
- SnapChat Creative Tools – Personalize your own Filters and Lenses! Whether it’s a Filter that frames the moments at a friend’s wedding or a Lens that makes birthdays even more hilarious, your custom creations will make any event more special.
- SnapChat Lens Studio – Lens Studio is a powerful application designed for artists and developers to build augmented reality experiences for hundreds of millions of Snapchatters. With a huge set of built-in features including custom shaders and advanced tracking technology, the possibilities are endless. The world is your canvas.
TikTok
Make your day. Real People. Real Videos. TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
- Pentos – Analyze any profiles, hashtags, challenges, videos, and songs to understand the platform and grow your business faster. Get valuable metrics and grow your presence with TikTok analytics.
- TikTok For Business – TikTok For Business is where you can unleash your brand’s creative side. A fully immersive no-judgment world where there’s an audience for every voice. No matter how big or small your business, no matter what you’re making or selling, we believe your brand deserves to be discovered here. Unlock your online business growth potential with TikTok. Sign up today and launch your first ad campaign within minutes!
*TikTok has quite a few video analytics so we broke down how to analyze and improve your channel by following these specific TikTok KPIs: TikTok KPIs You Should Follow
Twitter is what’s happening in the world and what people are talking about right now. From breaking news and entertainment to sports and politics, get the full story with all the live commentary. Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them.
- iUnfollow – Discover and unfollow Twitter followers who are not following you back. Follow people you don’t follow back; the Twitter community recognizes this as follow-back, which is a good practice to get more followers.
- Twitter Analytics – Analyze your Tweet data to understand your followers. Every word, photo, video, and follower can have an impact. Measure and boost your impact on Twitter. Twitter Analytics shows you how your audience is responding to your content, what’s working, and what’s not. Use this data to optimize your future Twitter campaigns and get better results.
- Twitter Business – Connect with the people at the center of what’s happening. Advertise on Twitter and achieve strong business results. Twitter Ads campaigns help you reach your marketing goals – whether that’s building awareness, driving consideration, or delivering conversions. There’s no minimum spend required. Twitter Ads offers 20+ product options to showcase your content and media in the best format possible. Although they can be used interchangeably, most map directly to a campaign objective and marketing goal to maximize results. Twitter connects you to the most valuable and influential people when they are most receptive. Leverage our powerful targeting tools to connect with game-changers all around the world. From conversation targeting to re-marketing capabilities, we’ll help you find the audience. Get learnings from your dashboards to scale and optimize your Twitter Ads campaigns. Track your impressions, engagements, and cost-per-result across all your different campaign objectives to learn what’s working and fuel future success for your social media marketing.
- Twitter Developer – Twitter’s Developer Platform enables you to harness the power of Twitter’s open, global, real-time, and historical communication network within your own applications. The platform provides tools, resources, data, and API products for you to integrate, and expand Twitter’s impact through research, solutions, and more. Find both Twitter-maintained and open-source community client libraries and other developer tools that can help you integrate Twitter into your system more quickly.
- Twitter Explore – Search Twitter to find the latest news and world events faster. Find popular people, hashtags, and photos for any topic you can imagine.
YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
- YouTube Premium – Save time and ditch the ads; multi-taskers rejoice. Background Play on Premium lets you keep watching the video while using other apps. Ads are not here to stay, get rid of them with Premium. No ads, just uninterrupted videos. Ad-free YouTube Music. Ad-free YouTube.
- YouTube Studio – YouTube Studio is the new home for creators. Here, you can manage your channel, get insights that help you grow, and stay updated with the latest news. The new YouTube Analytics design shows a clear overview of your performance, from your channel as a whole to each specific video. It also has new metrics such as likes, impressions, impressions click-through rate, and unique viewers.
- YouTube TV – 85+ top channels of entertainment, news, live sports, & more. Recording without storage limits and 6 accounts included. No cable box, contracts, or hidden fees. Free trial available + cancel or pause your membership anytime.
*If you would like your business featured or a description to be updated, please contact us at organizetechnology@gmail.com.
We are always looking to provide the most up-to-date online social media marketing resources.
